Creating something out of nothing.
That’s what’s so great about producing. You go from a need (for more viewers, listeners, web site visitors, customers)… to an idea (I’m never short on lucrative ideas!)… to something tangible (a video, a program, online content, whatever).
It’s perfect for me because it’s creative and conceptual, but it’s also organizational and detail-oriented. And it involves people - and results.
But maybe you don’t want to know why I think it’s fun. Maybe you want to know what I’ve done.
On the news side: TV and radio news programs and documentaries. On the commercial side: promotional videos, commercials (and commercial content), and podcasts.
On the somewhere in-between side: I wrote and produced video segments for two premium movie channels — pieces about a person or subject that were shown between movies. (They’re called interstitials, if you want to get all lingo-y about it.)
I’ve created video and audio content for web sites. And more.
Having also been a writer, host, marketing specialist and general businesshead, I have an unusually broad view of all the angles. (The producer/writer/host/marketing/businesshead view!) 
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